NICHES
We look for small, real, badly solved problems, and they nearly always hide in the same place: in the workaround someone put together because nothing better existed. Here are six patches of ground where that pattern repeats. If yours is here, or looks like one of them, we'd like to hear from you.
None of these niches is a product of ours or a client project yet. They're hypotheses: promising ground that only becomes a product once someone living the problem confirms it to us.
6 / 6 niches
Today · Call-ups on WhatsApp, fees in a spreadsheet and the kit in somebody’s car boot.
Could become · A club dashboard where families confirm attendance, pay fees and check the calendar without asking the group chat.
Sister productMascoleA closed community around one place, where everyone knows each other and nobody can find anything.
Today · Issues pinned to the hallway board, notices in the group chat and minutes nobody can find when they matter.
Could become · A building issue log with alerts and follow-up, and the documents within any resident’s reach.
Sister productencontradogScattered reports that only help once someone gathers them, cross-checks them and follows up.
Today · Paper field logs, deliveries noted by hand and a spreadsheet that gets reconciled at the end of the season.
Could become · Work logs and deliveries recorded on a phone, right in the field, with the season always up to date.
Sister productencontradogRecords with a place and a time that gather on one map by themselves, instead of being copied up at the end.
Today · Timetables by message, make-up classes in a notebook and payments checked one student at a time.
Could become · Group and make-up scheduling, recurring billing and family notices, without a single crossed message.
Sister productMascoleFamilies, school years and one organising centre: the same fabric, with a different problem on top.
Today · Orders over WhatsApp, written in a notebook and confirmed from memory.
Could become · Orders with a pick-up time, confirmed instantly and waiting at the counter, without picking up the phone.
Sister productMesaVIPThe customer is already inside or close by. What gets in the way is the channel, not the product.
Today · Bookings in a shared calendar, or in expensive hotel software of which a tenth gets used.
Could become · Real availability, deposits and key handovers recorded in one place, sized for a small business.
Sister productMascoleTwo parties agreeing a handover through built-in messaging, with no middlemen — exactly what happens with a garment on Mascole.
Even better. The niches nobody serves rarely show up on lists. Tell us where your process lives today and we'll look at it through the same filter.