YOUR IDEA

Bring the problem. We'll think through the rest together

You don't need to arrive with a plan, a deck or a feature list. The problem is enough: who has it, how they get by today, and why nobody has solved it yet. That's the raw material we work with.

Tell us your ideaTry the sieve
An open notebook with a pencil sketch of boxes and arrows, next to a coffee and some seeds.

What happens when you tell us

  1. 01

    We read all of it

    Someone on the team reads your proposal from start to finish and replies within one business day. No automated responses.

  2. 02

    We tell you the truth

    If we don't see a product, we'll say so and explain why. A timely no saves money too.

  3. 03

    If it fits, we set the course

    A clear framing: what we'd build first, what we'd leave out, and how it would keep running once it's live.

THE SIEVE

Run your idea through the same filter as ours

Four questions. They're the ones we ask ourselves before writing a line of code, and they throw out most of our own ideas. Your answers never leave your browser until you choose to send them.

  1. Is it handled with a workaround today?

    A messaging group, a shared spreadsheet, a notebook. If someone has already rigged up a fix, the pain is real.

  2. Do the people affected bring it up unprompted?

    If you have to explain the problem before people agree with you, it isn't a problem yet.

  3. Do you know exactly who has the problem?

    "Everyone" isn't a user. "Families at the same school" is.

  4. Could it run without someone watching it every day?

    If it needs a person behind it daily, it's a service, not a product. That can be fine — it's just something else.

THE SIEVE

signals in favour

Answer the questions and the sieve will tell you where your idea stands.

Take my idea to the form

THE FORM

Start with the problem

Only the problem is essential — plus a way to reach you. Everything else helps but is optional. Write the way you talk, no jargon: the best starting point is a sentence describing a real friction.

Describe it the way you'd explain it to an outsider.

The more specific the better: "shift managers", not "companies".

The current workaround: messages, spreadsheets, paper, software nobody wants to use.

For example: hospitality, a sports club, a cooperative.

Where does it stand?

Before you ask

What if my idea isn't a fit for you?

We'll tell you just as fast. And if we can think of someone better placed to help, we'll tell you that too.

Do I have to share every detail?

No. For a first conversation the problem is enough. Anything you consider sensitive can wait until we talk.

What kind of software do you build?

Web products: platforms, dashboards, automations and AI applied to specific processes. It's what we build for ourselves, and what we know best how to keep running.

How much does it cost?

It depends on the scope, and we won't name a figure before we understand the problem. What we do is agree the scope before starting, so there are no surprises along the way.